2025-02-04 15:59Press release

STRANDBERG GUITARS APPOINTS MARKUS ENGELBREKTS AS NEW CEO

Strandberg Guitars' CEO, Markus EngelbrektsMarkus Engelbrekts - CEO of Strandberg Guitars

Strandberg Guitars is pleased to announce the appointment of Markus Engelbrekts as the new CEO, succeeding Mikaela Jansson. Markus Engelbrekts officially joined the company on February 1st, 2025.

Strandberg Guitars, known for its innovative designs and high-quality instruments, is the worldwide market leader in headless guitars, under the .strandberg* brand. The company's commitment to excellence and cutting-edge technology has made it a trusted name among musicians worldwide.

Ola Strandberg, Founder and Chief Creative Officer, Strandberg Guitars, comments:

“I’m thrilled to welcome Markus as CEO of Strandberg as we continue pushing the boundaries of what a guitar can be. His proven ability to execute, inspire teams and build strong brands makes him the perfect leader for our next chapter. With Markus at the helm, we’re set to take Strandberg to new heights.”

Markus Engelbrekts expressed his thoughts on joining Strandberg Guitars: 

"I am excited to join Strandberg Guitars and get to know the team that is driving true innovation in the guitar industry. The products and brand .strandberg* has built are truly impressive, resonating with guitarists worldwide. I look forward to working closely with everyone to build on Strandberg’s success, strengthen execution and further grow the brand – and the headless revolution.” 

Prior to joining Strandberg Guitars, Markus Engelbrekts has held various senior positions across the consumer industry, including over a decade at Orkla and most recently as CEO of Bodén & Lindeberg.

Fabian Månsson, Chairman of the Board, commented on the new leadership: 

“We are excited to have Markus join Strandberg Guitars as CEO. His experience and drive are exactly what we need to drive the company towards new achievements. We look forward to seeing the impact of his leadership on our business. 

Additionally, I would like to extend our gratitude and thanks to Mikaela Jansson for her leadership, hard work and tenacity during her tenure as CEO. During Mikaela’s time as CEO, Strandberg Guitars has taken multiple steps forward on its growth journey preparing a solid basis for the years ahead.”


About Strandberg Guitars

What started as a hobby project in the 1980s led Ola Strandberg to found Strandberg Guitars in Sweden in 2012, aiming to lead progressive guitar design. Renowned for ergonomic, lightweight, multi-scale instruments, Strandberg guitars have earned a reputation for innovation and craftsmanship. From the innovative EndurNeck™ profile to versatile pickup configurations, each instrument is thoughtfully engineered to provide exceptional playability and versatility, meeting the demands of modern musicians. Strandberg Guitars is dedicated to empowering players to reach their fullest creative potential on stage, in the studio, and at home. Learn more at strandbergguitars.com.


Contacts

Chief Marketing Officer
Johan Sahlin